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In a Nutshell descriptions provided by The Brandtech Group.Lately
Lately is a social content generation tool that helps you generate social posts from any longform content. It can generate posts from text, video and audio, and comes with powerful features such as AI-assisted scheduling, analytics, marketing calendar, employee advocacy controls, social selling syndication and integrations.
Lately Features
| Feature | Details |
|---|---|
| Text only | Generate social posts from text |
| Video clips and audiograms | Generate social posts from video and audio |
| AI-assisted scheduling | Schedule out a drip feed of your faves |
| Captioning | Generate captions for videos |
| Analytics | Powerful analytics to measure performance |
| Marketing calendar | Create a marketing calendar to plan social media campaigns |
| Employee advocacy controls | Controls to manage employee advocacy |
| Social selling syndication | Syndicate social selling campaigns |
| Integrations | Integrations with Hootsuite, Hootsuite Amplify, HubSpot Marketing Hub, UpContent, Grammarly and Bitly |
Lately in a Nutshell
In a Nutshell is provided by The Brandtech Group.
A social content generator that uses AI to create posts from text, video, audio, and more to revolutionize social media marketing.
| Pros | Cons |
|---|---|
| Wide range of tool kits and languages available (English, Spanish, Italian, Portuguese, Japanese, and German). | Pro trials are costly, making it difficult to know if the tool is necessary without testing it. |
| Repurposes content to create new but similar-toned posts that fit brand guidelines |
Lately Pricing
Lately offers four different plans to help you generate social content. The Startly plan is $29/mo and offers text only, AI-recommended hashtags, single user, email support, and can connect only one social account. The Litely plan is $49/mo and offers video clips and audiograms, AI-assisted scheduling (no calendar), single user, email support, and can connect 1 social account per platform (up to 4 total). The Professionally plan is $129/mo and offers captioning, up to 3 users*, priority support, up to 5 social accounts per platform (up to 20 total), AI-recommended keywords, and intro & outro videos. The Enterprisely plan is a volume pricing plan and offers transcript editing, analytics, marketing calendar, unlimited users, VIP support, connect unlimited social accounts, employee advocacy controls, social selling syndication, single sign on, and multiple account governance.
| Plan | Description | Key Features | Model | Price | Summary |
|---|---|---|---|---|---|
| Startly | For individuals. Text only. Publishing only. | Text only, AI-recommended hashtags, Single user, Email support, Connect only 1 social account | Subscription | $29 | Billed Monthly |
| Litely | For small businesses. Text, video & audio. Publishing & scheduling. | Video clips and audiograms, AI-assisted scheduling (no calendar), Single user, Email support, Connect 1 social account per platform (up to 4 total) | Subscription | $49 | Billed Monthly |
| Professionally | For teams. More users, more accounts, more control. | Captioning, Up to 3 users*, Priority support, Connect up to 5 social accounts per platform (up to 20 total), AI-recommended keywords, Intro & outro videos | Subscription | $129 | Billed Monthly |
| Enterprisely | For enterprise businesses. Powerful analytics, the marketing calendar of your dreams, single source management of any brand or individual social account across your entire company. | Transcript editing, Analytics, Marketing calendar, Unlimited users, VIP support, Connect unlimited social accounts, Employee advocacy controls, Social selling syndication, Single sign on, Multiple account governance | Volume | Call for pricing |
BrXndScape is a project of BrXnd.ai, an organization at the intersection of brands and AI.
